Ethos was founded in 2017 with a focus on providing quality, functional fitness apparel, without the price tag.

Ever since it has been nonstop. We expanded into storefronts, cobranding and have formed amazing relationships across our community.

We focus on making you feel good.

Feel good quality, feel good price, feel good brand.

Over the past 5 years we’ve built a huge online community, worked with over 100 cobranding clients and have opened our flagship showroom-style storefront in our home city of Encinitas, California.

Will Hunt grew up in Farnham, England and moved to San Diego in 2015.

After 2 years of experimenting with different fabrics and fits, Ethos was born.