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Inspired by the freshness of Spring, 'In Bloom' was designed to take you from those quarantine blues into your new adventure.

We sat down with our lead designer, Olivia, to get her thoughts on our 'In Bloom' collection and her ideas behind our Spring Launch.

What was your inspo behind this collection?

I was inspired by the changing of the seasons, the fresh greens of Spring...and the desire to get out of the house from being in quarantine and going on a new adventure! I wanted every piece from this collection to have multi-purpose wearability. Pieces that are comfy enough to wear in your house but still stylish enough to wear out and about.

What's your fav piece from this collection?

It's a really close tie between the Scoop Back Dress and the All Day Skort. I love the feminine flair of both these pieces for a cute girly look, without losing the functionality of shorts without pockets so that I can keep my essentials close whilst wearing them.

Who did you design this collection for?

This collection was made for everyone. When designing out the collections it is really important to me to include pieces that will fit every body type and every skin tone. I want everyone who views this collection to see at least one thing they love or can envision themselves wearing. The best part of my job is seeing people of all ages, sizes, ethnicities and genders wearing something that I sketched up.


I hope that when you put on an item from In Bloom you feel like Spring, in the sense that new things are coming and that everyday is a fresh start.


Head Designer